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Media Mayhem - "fusing experience, strategy, technology and drive."
Media Mayhem Corporation is a full-service Advertising Representation firm. Our services include online and offline marketing, and event sponsorships. We specialize in building lifestyle-based advertising solutions for our clients and engaging consumer audiences through branded film, music, art, fashion, sports, technology, entertainment and lifestyle experiences, across niche vertical markets.
We are an advertising firm that goes far beyond a typical online advertising network. We represent all of our publishers on an exclusive site-specific basis allowing our advertising clients to customize their advertising and media buys. We allow our clients to pick and choose individual websites in order to meet their campaign’s target demographic.
We engage trade and consumer media by leveraging our access and relationships to position clients directly with the key elements that drive popular culture and create new markets of opportunity. We maximize client investments by delivering strategic insight, direct-access relationships and execution across our broad range of global resources.
We exercise professional program management throughout our enterprise to deliver flawless results, utilizing the latest in technology, creative services and design to produce cutting-edge environments and experiences for our clients – all turnkey and on budget.
We maintain a successful track record supporting major corporations with a wide range of strategic and tactical communications programs and projects.
Our Philosophy
We believe that in order to be heard, brands today must engage consumers not only through traditional media, but through live and experiential platforms that speak to the lifestyle which each consumer embraces as their own.
We believe Lifestyle, Music, Fashion, Film, Sports and Art are the core passion points of the consumer lifestyle, and form the building blocks for using media as a vehicle to capture mindshare, market share and media for client brands.
We believe that a company’s media, promotions and public relations strategy must integrate with its advertising strategy. Campaigns that are scalable and broad in scope, both culturally and demographically, and attract enormous media coverage and continue to grow as consumers look for ways to engage in new and nostalgic experiences with family/peers. As such, we focus on using online and offline initiatives as a medium that delivers an ongoing emotional attachment between companies and their target consumers to drive brand awareness, brand loyalty and brand demand.
Management
Jeff Chi – Co-Founder/CEO
Jeff Chi is the Co-Founder and CEO of Media Mayhem Corporation. Chi created the online advertising giant that is now MMC in October of 2006 after spending four years as Vice President of Ad Operations at Gorilla Nation Media.
As VP of Ad Operations at GNM, Chi managed operations for over four years, growing the company from 3 employees to 120 plus by the time he decided to move on and pursue other ventures. Chi assisted in coordinating ad trafficking and sales, and maintained a smooth and tight operating ship during his stay.
Chi earned a BS degree in Business Administration from San Diego State University where he majored in Information Systems and was a Junior Developer with the University's field stations. As a JD, Chi developed database applications on PHP platform, debugged JavaScript code, created Visual Basic code to run applications as well as adding hard code to HTML while designing front-end applications.
Equipped with knowledge and expertise in all essential toolbox functions from critical Windows programs to programming and data structure, as well as design, analysis, flash, HTML, operations management, HR finance, economics and dozens of other business operations, Chi reached a personal and professional benchmark in fall 2006 and was ready to branch out on his own.
With dreams and goals united, Chi began to strategize and coordinate the platform for Media Mayhem’s future efforts, while managing its fast-growing sales, trafficking, accounting and business development departments. Currently Chi has created an empire staffed with the best experts in the field.
As of 2008, Jeff Chi has achieved half of the original objectives set forth at the launch of MMC just two short years ago. The journey continues with each and every new client MMC partners with, and Chi looks forward to having his vision joined with a spirit of success and accomplishment that will push forward Media Mayhem’s dominance as the industry leader in online media.
Scott Messick – Co-Founder/President
Scott Messick joined Co-Founder and Vice President Eric Willis and Co-Founder Jeff Chi in 2006 to be on the ground floor of what would become Media Mayhem Corporation. Messick came via Savvy.com in 2006 after spending over 4 years as the company’s Director of Operations.
At Savvy (Tri-Media Corp), Messick managed over daily marketing and advertising operations as well as successfully deploying and managing a solid marketing strategy resulting in over 7 million unique visitors a month along with Willis creating a powerhouse team to be reckoned with.
Messick is credited with creating the underground marketing strategy commonly referred to as Publisher Pay Per Click Program (PPPC). PPPC opened a new window to the world of Internet traffic that had not been seen before and those results paid off in spades as Messick turned a small start up web site and turned it into a top 3 lifestyle site on the Internet.
With a Marketing and Technical Management degree, Scott is able to use the best of both worlds using a combination of futuristic thinking and development and key strategic formulas for online marketing relationships around the world.
Scott Messick’s desire to develop a true online advertising and marketing company that exclusively understood the needs of advertisers and publishers is now entering its second year with MMC and the ceiling of possibilities is unlimited.
Eric Willis – Co-Founder/Vice President
Eric Willis is the co-founding partner and MMC Vice President that helps to steer the firm into 21 st century. With a backbone of steel and revolutionary concepts that are changing the way Fortune 500 companies do their online advertising, Willis has the experience and the rolodex to back up his word.
With a degree in computer science in the 1990s, Willis went in armed with the knowledge he was going to need as the wild, wild, west dot com bubble bonanza hit its zenith at the perfect time. Willis was specializing as an Internet technologies network and securities manager for numerous Fortune 500 companies, laying the ground work for the future.
As the ever changing field of technology evolved, so did Willis. In 1999 he began a 4 year stint with Exodus Communication Inc., as a Network Security Engineer and in 2002 Willis became Co-Founder and Managing Director of Tri-Media Corporation (Savvy.com), where he managed daily operations and whose team deployed a successful marketing strategy driving over seven million monthly unique visitors vaulting savvy.com making it the 3 rd largest men’s lifestyle portal on the web.
With the ability to structure business development, conduct traffic analysis, be responsible for internal IT network and services as well as Ad Revenue Optimization and Web Server Administration, Willis quickly made a name for himself in the industry that you could turn to when a business needed a specialist in configuration, troubleshooting, and network management.
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